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Promotionally Speaking #1: The Inauguration

Welcome to the inaugural edition of “Promotionally Speaking.” The journey we will embark upon in this monthly column is a familiar one for some, an unknown one for others and possibly a dreaded one for...

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Promotionally Speaking #2: Baby Steps

Welcome to the next phase in our journey into comic book promotions. Today we will talk about those preparation steps creators should take before they embark on a promotional campaign. There are many...

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Promotionally Speaking #3: Click to Add

In today’s society, our world is driven by the internet, our IPods, our cell phones. Information is transmitted so fast it can make one’s head spin. For a comic book creator, it can be just as...

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Promotionally Speaking #5: When It All Comes Together!

Wow! The last few months have been a whirlwind. As an independent creator, we spend a significant amount of time at conventions throughout the Northeast and sometimes beyond. And, October and November...

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Promotionally Speaking #6: So Overwhelming

As I start this latest edition of my column, and preparing for a 4-day appearance at Arisia in Cambridge, MA, it brings me back to when we first started doing shows. Let me tell you a funny story. In...

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Promotionally Speaking #7: Lucky #7

After having just awakened from 11 hours of slumber, I finally think I am rested from New York Comic Con. This show is the most surreal experience, year after year. Creators like ourselves spend weeks...

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